Our Story

Where We Began

Tine Collective was born from a story about love, loss, and legacy. Our founder, Dallas Scheeler, wrote I’ll Keep Her Fork as a tribute to her late mother a heartfelt book that reminded readers everywhere that “the best is yet to come.” That message is more than a comforting phrase; it’s the heartbeat of everything we do.

The name Tine is a nod to the slender prong of a fork, a small but powerful piece of something greater. Tines hold. They lift. They carry forward. And that’s exactly what we aim to do: carry forward the stories, brands, and missions that matter.

The Heart Behind the Work

In addition to our agency offerings, Tine Collective is home to a growing publishing arm. Our first title, I’ll Keep Her Fork, launched a movement of hope, remembrance, and storytelling for those navigating grief and change. In Year One, we’ll release companion products like grief journals and adult coloring books, with the anticipated sequel I Kept Her Fork scheduled for 2027.

We believe stories are sacred. Time is a gift. And every message deserves to be heard with clarity and care. Whether we’re building a brand or honoring a life, we make sure it matters.

What We Do

We partner with purpose-driven businesses, authors, and individuals stepping into new chapters, those launching something bold, navigating a second act, or seeking deeper alignment with their values. Whether you need full-scale marketing support, a strategic roadmap, or a way to share your personal story with the world, we show up with clarity, creativity, and heart.

Through social media strategy, paid advertising, public relations, MDF campaign execution, grief-centered publishing, and more, we help people grow with direction and confidence. Our services are structured as chapters because growth isn’t linear, it’s a story worth telling one page at a time.

We don’t just market. We make it matter.